Business English Club. Marketing & Advertising

Автор: Nadiya Kuzmych
 

What's Business English Club?
Business English Club (BEC) is an additional source for you to practice English at Green Forest.
It has been functioning for the third term in L’viv. The classes take place once a week (on Wednesdays).
Topics discussed are exclusively business-oriented. During the classes you will learn new vocabulary, have possibility to practice it, develop your writing skills and have fun playing various games.

Common topics
Applying for a job
Business correspondence
Business ethics
Business law
Business trip
Doing business on-line
Finance & banking
How to become a millionaire
Leadership & management skills
Marketing & Advertising
Negotiations
Sales contract
Self-management
Telephone communication
Time management


Can I join it?
The students of 3-6 levels can attend these classes on condition of signing up at the beginning of a new term. The number of students is limited. 

New!!!
This term you’ll have a possibility to start practicing a new topic before the actual class. All you have to do is go to my blog and find a lexical minimum of 30 words related to a forthcoming topic of BEC + some recommended sources & videos.
This is just to warm you up. The rest, at the classes :)


"Doing business without advertising is like 'winking' at a girl in the dark.
You know what you are doing, but no one else does."  Walter Seward


  
 
 
 

1

4 Ps of Marketing

Product, Price, Place, Promotion

2

account

in advertising account is synonymous with client or contract

3

advertising

/’ædvətaɪzɪŋ $ -ər- / [uncountable] the activity or business of advertising things on television, in newspapers etc

4

advertising agency 

marketing services firm that assists companies in planning advertisements

5

advertisement

/ əd’vɜ:tɪsmənt/ [countable] ad informal // advert British English

a picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is going to happen etc // advertisement for

6

AIDA

Attention, Interest, Desire, Action  -  the aim of all advertising

7

B2B e-commerce

Business to business e-commerce : use of commercial networks, online   product catalogues and other online resources to obtain better prices and reach new customers

8

B2C e-commerce  

Business to consumer e-commerce :  online sale of goods and services directly to consumers

9

benchmarking

comparing one's products to those of competitors in order to improve quality and performance

10

billboard

a very large board on which advertisements are shown, especially at the side of a road (UK hoarding)

11

circulation

average number of copies of newspapers or magazines sold over a period of time

12

classified ads 

small advertisements in newspapers or magazines, divided into categories

13

commercial

advertisement on radio or TV

14

E-marketing

promotion of products and services over the Internet

15

eye-catcher

something that particularly attracts one's attention

16

hype

excessive or intensive publicity; exaggerated claims made in advertising

17

jingle

catchy tune, with a short simple rhyme, used to promote a product

18

launch

to start an action in order to introduce something (e.g. a new product)

19

mailshot

piece of advertising material sent to potential customers by post

20

marketing

the activity of presenting, advertising and selling a company’s products in the best possible way

21

poster

large sheet of paper used in advertising

22

prime time

hours on radio & TV with the largest audience, usually the evening

23

product endorsement

when a famous person appears in an advertisement saying that they use and like a product

24

product placement

when a company advertises a product by supplying it for use in films or television programmes

25

promote

use advertising and publicity to try to increase sales of a product // noun promotion

26

slogan

phrase used to advertise a product, or to identify a company or organization

27

target market

the group of people that you want to sell your products to

28

telephone marketing 

using the telephone to sell directly to customers

29

viral marketing 

the Internet version of word-of-mouth marketing - email messages that  customers pass on to friends

30

word of mouth

the process of people telling each other about sth


Recommended sources
1. Philip Kotler. Marketing, Management.
2. Brian Tracy. The Psychology of Selling
3. Brian Tracy. Advanced Selling Strategies
4. СЕКРЕТЫ ПРОДАЖ: Трудные клиенты / Ефимова С. Плотников А
5.
http://www.adme.ru/
6.
http://www.management.com.ua

Recommended video
1. Friends 713 The One Where Rosita Dies (Phoebe is doing telemarketing)
2. Friends 911 The One Where Rachel goes back to work (Chandler gets interested to work at advetising)
3. www.businessenglishpod.com  Marketing
 

See you on Wednesday!

 
Интенсивный курс
 М. ДВОРЕЦ СПОРТА,
ул. Бассейная, 7-В (5 этаж).
Пн. -  Пт.: 10:00 - 20:30
Сб.: 10:00 - 15:00
(093) 214-64-03,
(044) 254-62-86.
 М. ДВОРЕЦ СПОРТА,
ул. Бассейная, 7-В (4 этаж).
Пн. -  Пт.: 14:00 - 22:00
Сб.: 10:00 - 15:00
(093) 030-43-53,
(044) 383-95-05.
 М. ЛЕВОБЕРЕЖНАЯ,
ул. Луначарского, 4, оф. 32 (8 этаж), ТОЦ «Комод».
Пн. -  Пт.: 10:00 - 20:30
Сб.: 10:00 - 15:00
(093) 166-68-65,
(044) 383-72-62.
Стандартный курс
 М. ДВОРЕЦ СПОРТА,
ул. Бассейная, 7-В (4 этаж).
Пн. -  Пт.: 14:00 - 22:00
Сб.: 10:00 - 15:00
(093) 030-43-53,
(044) 383-95-05.
 М. ДВОРЕЦ СПОРТА,
ул. Рогнединская, 4а
Пн. -  Пт.: 14:00 - 22:00
Сб.: 9:00 - 18:00
(093) 214-36-35
 М. КОНТРАКТОВАЯ ПЛОЩАДЬ,
ул. Сковороды, 7.
Пн. -  Пт.: 14:00 - 22:00
Сб.: 10:00 - 15:00
(095) 631-35-53,
(044) 233-10-06.
 М. УНИВЕРСИТЕТ,
ул. Назаровская, 19 (ул. Ветрова, 19)
Пн. -  Пт.: 14:00 - 22:00
Сб.: 9:00 - 17:00
(098) 469-06-30,
(094) 853-37-74
 М. ЛЕВОБЕРЕЖНАЯ,
ул. Луначарского, 4, оф. 32 (8 этаж), ТОЦ «Комод».
Пн. -  Пт.: 10:00 - 20:30
Сб.: 10:00 - 15:00
(093) 166-68-65,
(044) 383-72-62.
 М. ПОЗНЯКИ,
ул. Гришка, 6а.
Пн. -  Пт.: 10:00 - 20:30
Сб.: 10:00 - 15:00
(063) 247-04-75,
(044) 247-04-75.